Case Studies: Supermarket Chain

Supermarket Chain

 

Problem
This regional supermarket chain had identified an under performing urban location with a unique set of competitive circumstances.

 

Approach
A competitive analysis was conducted utilizing frequent shopper data and competitive store data to learn about the following:

• buying habits of bonus card holders
• buying habits of former shoppers
• buying habits of multiple store shoppers

Result

• Store merchandising and signage were modified
• Sales improvement at this location outperformed the remainder of the chain by 150% vs. year ago
• A new business opportunity was identified. As a result, a catering business was created and staffed, and an infrastructure built, which was launched in several locations throughout this city