Our Work

Sterling Park helps clients build business results. Our focus is to translate customer insights into successful strategies and programs. Our work (with case studies) includes:

 

Build Your Understanding of Customers – New insights into the customers’ point of view help drive strategy and positioning, enlighten product development, drive program development and build more effective communications.

• Career Education and Training Insights
• Expedition Travel Provider
• Ivy League Alumni Membership Club
• Professional Trade Association

 

Build Your Customer Base – Identifying your best customers and targeting more customers like them is core to any marketing plan. Attracting new customers should be matched with efforts to retain your best customers. Targeting at-risk customers can be one of the most cost effective ways to maintain a strong base.

• Career Education and Training Retention
• Ivy League Alumni Membership Club
• Professional Trade Association

 

Build Your Business with Current Customers – Broadening and deepening your relationship with your current customers is often the most profitable way to build business. Creating effective cross-sell and up-sell efforts not only adds profit, but can reinforce the strength of the relationship.

• Supermarket Chain
• Consumer Packaged Goods

 

Optimize Pricing Decisions – Pricing decisions can make or break a product or service introduction or relaunch.

• Community Fitness Center

 

Maximize the Effectiveness of your Marketing Spending – Understanding the Return on Investment by marketing activity and across activities is key to effective strategies and programs. The ability to show clear relationships between spending and results is also important to building organizational support for marketing spending.

• Fitness and Sports Club Chain
• Career Education and Training ROI

 

Expertise in Marketing Program Development - Expert knowledge can transform the success of marketing efforts. Using the best tools available in data mining, modeling, direct marketing, customer and prospect targeting, market research, creative development and testing can make a huge contribution to the end result.

• Consumer Package Goods Marketer
• Expedition Travel Provider
• Career Education and Training Retention

 

Minimize the Risks and Understand the Upsides of Business Opportunities –Potential investments should be explored from not only a financial perspective, but with a Marketing lens. Finding strengths and weaknesses in the marketing strategies, activities and spending required to achieve business goals can greatly increase management effectiveness and reduce risk.